The 2011 IETA approach to GHG Market Sentiment In keeping with the approach adopted for the 2010 survey and report, this year’s survey reflects topical issues and key developments in the GHG market over the previous 12 months to ensure that the results provide relevant insights into the sentiment of GHG market participants. The survey has been designed to complement, rather than duplicate, other carbon market surveys that are conducted during the year. In addition to the survey, IETA and PwC jointly hosted a round table of leading carbon markets specialists to conduct a more detailed discussion of survey results and issues facing the GHG market. Unattributed quotes from this event are included throughout this report. About this report The survey was conducted on behalf of IETA by the PwC International Survey Unit and this report was prepared for IETA by the PwC Sustainability and Climate Change team. About PwC PwC ( provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 161,000 people in 154 countries across its network share their thinking, experience and solutions to develop fresh perspectives and practical advice. PwC’s Sustainability and Climate Change team helps both public and private sector clients address the specific and immediate issues relating to sustainability, as well as helping with longer-term strategic thinking. The team has a unique blend of skills, experience and tools, as well as scale and reach in all service areas. Globally the team comprises over 700 sustainability and climate change professionals in 51 countries, with over 100 based in the UK. For more information, visit